Last summer I was watching CBS Sunday Morning when a segment called “Welcome to the Blogosphere” came on the air. It featured Robert Diamond, founder of BroadwayWorld.com, the largest theatrical site in the world. A huge fan of theater, Broadway and everything that comes along with it, I emailed him that night on a lark, stating my interest in forming a relationship with his site and my personal blog, TheCultureMom.com, a site dedicated to connecting the parent market to theatre, arts and culture – you know, the stuff you often give up after kids come along. Later that night, I heard back from him directly. He put me in touch with Erin Leigh Peck, an editor on the site who handles the editorial for BroadwayWorld Jr., the family theatre section of BroadwayWorld.com.
The very next week Erin and I met in the city at cafe. We connected immediately. We’are both working moms. We love theater, from Broadway to off-Broadway, from musicals to drama. We’re both writers, social media mavens and born communicators. We both juggle a lot. Erin’s an actress, I work for a start-up. We both have two kids. We both have entrepreneurial spirits.
She was curious to hear my ideas and see how we could work together. The truth was that I hadn’t really thought of exactly how the relationship would work, but I’m a marketer and brainstorming comes easy to me. So, I took a look at Erin, opened my mouth and the idea of a company exactly like MamaDrama came flying out of my mouth.
To read the rest of this blog post and see the NEW MamaDrama web site, read the rest of this post.
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