Reading Is Fundamental (RIF), the nation’s oldest children’s literacy organization, and US Airways (NYSE: LCC) announced they have teamed up to kick-off the third year of “Fly with US. Read with Kids ®,” a program designed to demonstrate the importance of reading with young children. A key component of the program will include the Read with Kids Challenge, where participants can log the amount of minutes they spend reading to children. The nationwide goal is to achieve 10 million minutes between September 1st and October 31st. Readers can … [Read more...]
Reading in the Digital Age
September 30, 2010 By Leave a Comment
In the 2010 Kids and Family Reading Report™, a national survey released today, children age 6 – 17 and their parents share their views on a wide range of topics regarding reading in the 21st Century. The study, conducted by Scholastic, the global children’s publishing, education and media company, and Harrison Group, a leading marketing and strategic research consulting firm, found that from age 6 - 17, the time kids spend reading books for fun declines while the time kids spend going online for fun and using a cell phone to text or talk … [Read more...]
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