This morning I had the pleasure of hearing from author David Hessekiel, author of Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line.  I’m always looking for ways to unlock the potential of new media and technology to make the world a better place, and how to translate that potential into action and he shared some great tactics for small companies.  He calls it strategic philanthropy  - when a company targets charitable efforts to help society and a business through not just cash contributions, … [Read more...]